Disney Telugu
November 17, 2007
Walt Disney Television International will introduce a two-hour Telugu band on its flagship Disney Channel.
The channel is currently available in English and Hindi languages.
Walt Disney’s senior Vice-president and managing director, Antoine Villeneuve, said that Disney’s decision to launch the channel in Telugu was based on the success of Jetix in the south.
Jetix is the number one children’s channel in the region and is available in both Tamil and Telugu.
He said that while Jetix was leading in the south, Hungama, acquired from UTV last year, was the leader in the Hindi speaking markets.
The effort will now be to make Disney more exciting by revamping its packaging as well.
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