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Hungama TV

Hungama TV :

Hungama TV is a TV channel for children in India based in Mumbai. Originally a subsidiary of UTV Software Communications launched in 2004, the channel was sold to Disney in 2006.[1] Ironically, Disney bought UTV in 2011. The channel helped to increase Disney's presence in India. Hungama is now an operating unit of Disney Channel Worldwide.Under UTV, it was promoted by Bollywood actor John Abraham.

Hungama TV had a makeover of sorts. The new avatar imparts a more local flavour while retaining the ‘unapologetically fun loving, mischievous and boisterous’ character of the channel.The brand refresh has been three-pronged; replete with a new tagline - Hungama Machaya Kya?, a new on-air look and package, and a fresh interactive feel.Supplementing the new look for the channel is a music video featuring kids in a colourful, playful mood, bringing alive emotions they experience in everyday life. The new tagline is based on a recent survey by the channel where it emerged that there are always a few kids in every group who dictate the action and activities of the flock. Hungama decided to highlight these kids through its tagline while inspiring other children to follow their example and live life to the fullest.Hungama TV airs popular kids anime Like Pokémon , Doraemon , Beyblade and Crayon Shin-chan which are very popular among kids. Hungama TV focuses on anime for children's aimed at kids and preteens (ages 4–14). Shows like Pokémon, Crayon Shin-chan, Doraemon, Detective Conan, Kochikame and Bayblade etc. were the biggest hits on Hungama TV. Pokémon anime debuted on Hungama TV with Pokémon: Indigo League in 19 May 2014 with a new Hindi dub cast. Since its premiere, the respective time-slot consistently ranked on top among all kids and younger boys. The channel also observed an increase of 15% in total viewership. Furthermore, the anime has been getting an average TRP of 1 TVR with audience of 57.1 million viewers, 24.2 million of which are children the average audience of Pokémon is now reached at 96.9million viewers 32.9million which are children's.[2] In May 2015 Hungama TV started airing Pokémon: XY and it made the record for most costly TV rights cartoon programme in India. Hungama TV on its beginning showed 50 percent live action shows and 50 percent animated shows, which is the reason for its success from the channel's beginning. Hungama TV's schedule nearly changes every week. It airs Doraemon almost all the time and in between Doraemon it airs Pokémon, Beyblade , Slugterra , Shin Chan etc. Timings of shows are not stable. Just some programs like Pokémon , Pokémon: XY and Beyblade are fixed.
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