Indian Railway Catering and Tourism Corporation Ltd. has been set up by the Ministry of Railways with the basic purpose of hiving off entire catering and tourism activity of the railways to the new Corporation so as to professionalise and upgrade these services with public-private participation. Rail based Tourism in India will be the specific vehicle for achieving high growth in coordination with state agencies, tour operators, travel agents and the hospitality industry. A dynamic marketing strategy in association with public and private agencies, tour operators, transporters, hoteliers and local tour promoters is on the anvil. Indian Railways span global volumes in hospitality and catering sectors with services provided to 13 million passengers everyday.
Mission
"Enhance customer services and facilitation in railway catering, hospitality,
travel and tourism with best industry practices".
Objectives
(1) To be a customer friendly company through constant innovation, technology driven and human resource development.
(2) Optimise resources, increase manpower productivity through quality product vending and innovative marketing strategies.
(3) Upgrade and consolidate catering services in the organized sector.
(4) Expand areas of core competencies, enhance business opportunities through efficient public - private partnerships to maximise generation of resources.
(5) Imbibe strong and ethical work culture through teamwork, build and reposition Indian Railways in the emerging services sector.
(6) Evolve high standards of business ethics, quality management and effective cost control measures.
(7) Concern for the environment and heritage
Tourism
Railway Tourism has seen excellent growth in India.Right from IRCTC's inception , we have undertaken dynamic marketing strategy with major tour operators and State Tourism as our partners for providing exclusive tour packages across the country. IRCTC arranges for full train charters,coaches as well as reserved berth programmes through regular trains for tourism purposes. During this short period we have been able to provide such facilities to over 50,000 persons.
Internet Rail Reservation
There has been a latent demand in the country for ticket availability at the door-step. IRCTC has already developed this facility at Delhi, Chennai,Bangalore,Kolkata and Mumbai. Very soon the facility will spread to Hyderabad,Pune and Ahmedabad. After consolidation at these centres, further development in the major towns will take place. IRCTC web enabled reservation site is www.irctc.co.in
Non Railway Segment
IRCTC is diversifying into Non Railway Segment which includes Budget Hotels, Food Kiosk, Food Parks, Catering Service, Facility Management Service, Guest House and Hostel management etc.
IRCTC is banking on newly started catering and facility management division through which it provides a one window solution for catering, front office, housekeeping, security, laundry, ITES and horticulture services to government organizations, corporate and educational institutions. This segment also includes taking up of hospitality project on turnkey basis. Setting up of IRCTC brand Food Kiosks at DMRC stations is also planned. Non Railway Segment has a potential to contribute around 30% to its total revenue in coming years. IRCTC has commenced 65 units from 2010 to 2012 in Non Railway Segment across India.
Food Plazas
IRCTC has firmed up plans to set up over 50 multi-cuisine food plazas at major railway stations throughout the country during the current year. The Food plazas will have contemporary decor , air conditioned ambience and round the clock operation to suit passenger convenience with market driven competitve pricing.
Call Center
IRCTC has recently inaugurated a Call Center. A customer can dial 139 from anywhere in the country and get all information from Indian Railways.
0 comments:
Post a Comment